Hegarty on Creativity: There are No Rules (Record no. 345)
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000 -LEADER | |
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fixed length control field | 01720nam a2200217Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230203s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780500517246 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | DSGN |
Item number | HEG |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hegarty, John |
245 #0 - TITLE STATEMENT | |
Title | Hegarty on Creativity: There are No Rules |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | . |
Name of publisher, distributor, etc | Thames & Hudson |
Date of publication, distribution, etc | 2014 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 128: ill. |
Dimensions | 11.43 x 1.78 x 18.54 cm |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Business and management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Design |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Design Theory |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Design Thinking |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Psychology |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Books |
300 ## - PHYSICAL DESCRIPTION | |
-- | HB |
Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
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Arthshila Ahmedabad | Arthshila Ahmedabad | Cluster: 3E | 03/02/2023 | DSGN/HEG | BK00269 | 03/02/2023 | Books |