Creative Strategies: Idea Management for Marketing, Advertising, Media and Design (Record no. 349)

MARC details
000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230203s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500515402
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number DSGN
Item number PRI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pricken, Mario
245 #0 - TITLE STATEMENT
Title Creative Strategies: Idea Management for Marketing, Advertising, Media and Design
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc .
Name of publisher, distributor, etc Thames & Hudson
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent 312: ill.
Dimensions 23.37 x 3.56 x 26.92 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Key creative strategies behind the world’s greatest campaigns for anyone working in advertising, marketing, design, and communication. This book showcases 230 campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and fire the imagination.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication Design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Creative thinking
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Design Thinking
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
300 ## - PHYSICAL DESCRIPTION
-- HB
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Koha item type
        Arthshila Ahmedabad Arthshila Ahmedabad Cluster: 3K 03/02/2023   DSGN/PRI BK00273 03/02/2023 Books
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