Designing Type (Record no. 604)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01898nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230203s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780300111507 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | VSCL |
| Item number | CHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cheng, Karen |
| 245 #0 - TITLE STATEMENT | |
| Title | Designing Type |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA |
| Name of publisher, distributor, etc | Yale University Press |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224: ill. |
| Dimensions | 27.99 x 21.84 x 1.98 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical Compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in br>font design. ≪ br/> The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analysed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasises the history of type, the primary systems of typeface classification, the two main Proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letter forms, and the differences in form between basic serif lifestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. ≪ br/> as design clients increasingly call for original and custom typefaces, <designing type is a superb reference for both students and professional graphic designers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Art and design |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commercial art |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Graphic design |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Typography and lettering |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 300 ## - PHYSICAL DESCRIPTION | |
| -- | Paperback |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Arthshila Ahmedabad | Arthshila Ahmedabad | Cluster: 3O | 03/02/2023 | DSGN/CHE | BK00528 | 03/02/2023 | Books |