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Neue Grafik: New Graphic Design: Graphisme Actuel: 1958-1965 [Volume 1] Sepetember 1958

Contributor(s): Material type: TextTextPublication details: . Lars Müller 2015Description: 1184: ill. ‎ 25.4 x 8.74 x 29.36 cmISBN:
  • 9783037784112
Subject(s): DDC classification:
  • DSGN HER

From a historical point of view, Neue Grafik can be seen as a programmatic platform and effective publishing organ of Swiss graphic design, an international authority in its field at the time. Protagonists of the Swiss school and its rigorous Zurich faction lead an essential discourse on the foundations of current communication and constructive design. The influence of this movement cannot be over-stated. The Swiss school, also called "Inter-national Style," became exemplary for the conceptual approach to corporate design of increasingly globally operating corporations and an influential precursor in the design of individual projects, such as posters, exhibitions, and publications. Neue Grafik is an important point of reference in the recent history of graphic design. After the heights of the digital revolution now follows a renewed concern for matter-of-fact concepts and clear form languages. This explains the interest in the almost fundamentalist stance of the four Zurich-based designers, who were responsible for the content of the magazine.

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