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The Art of Branding
Material type:
TextPublication details: . HATJE CANTZ 2003Description: 50: ill. 19.05 x 1.27 x 24.13 cmISBN: - 9783775791571
- DSGN KRE
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
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Arthshila Ahmedabad Cluster: 3L | DSGN/KRE (Browse shelf(Opens below)) | Available | BK00577 |
Total holds: 0
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| DSGN/GRO New Works from Bauhaus Workshops Bauhausbücher 7 | DSGN/HEL Type Tells Tales | DSGN/KOI BIG-GAME: Everyday Objects Industrial Design Works | DSGN/KRE The Art of Branding | DSGN/WIL Methods of Book Design | MISC/AGA Pulcinella or Entertainment for Kids in Four Scenes | MISC/GUP The Story of Solar Energy |
A close examination of Picasso's development reveals to the astonished reader that he did everything-intuitively-that one would expect of a top marketing and brand manager today. This book is a first attempt to trace this remarkable brand history with the aid of modern marketing concepts.
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