Text| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books
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Arthshila Ahmedabad Cluster: 4E | DSGN/SMI (Browse shelf(Opens below)) | Available | BK00834 |
Browsing Arthshila Ahmedabad shelves, Shelving location: Cluster: 4E Close shelf browser (Hides shelf browser)
| DSGN/PHI Futurekind | DSGN/SCH Ruder typography Ruder philosophy | DSGN/SHA André Fu: Crossing Cultures with Design | DSGN/SMI Damsels in Design: Women Pioneers in the Automotive Industry, 1939–1959 | DSGN/WON Princliples of Form and Design | MISC/ARD It's Not How Good You Are, It's How Good You Want to Be | MISC/VAN Coppernickel Goes Mondrian |
In the mid-1950s, an innovative group of women at General Motors (dubbed the Damsels of Design by marketers) and their counterparts at Ford, Hudson, Studebaker, Packard, and Tucker changed automotive history forever. Read the untold story of the women who excelled in the Mad Men era of automobile and industrial design. Recruited by top CEOs at automotive companies, they developed many of the products we take for granted today. Learn about Helene Rother, who designed the instrument panel, hardware, and seat construction for midcentury Cadillacs; Elizabeth Thatcher Oros, the first female trained in industrial design; and discover the history behind the child safety seat latch and car doors with lights. An extraordinary story of exceptional women, Damsels in Design sheds light on those who have too long been in the shadows.
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