Sandu Publishing <br/><br/>
Big Brand Theory 

 -  Gingko Press, Inc  2011 
 - 256p.  21 x 2.3 x 27.9 cm 
<br/><br/>Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Adidas, Colette, Converse, Starbucks, H&M, Nike, Isse Miyake, Lacoste, Levis, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nikes featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts. Richly illustrated, Big Brand Theory is an indispensable guide through a variety of industries to reveal what really works in the world of branding. 
<br/><br/><label>ISBN: </label> 978-1584234456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding<br/>Management<br/>theory and strategy
<br/><br/><label>Dewey Class. No.: </label>DSGN  / GIN