TY - BOOK AU - Johnson, Michael TI - Problem Solved: How to recognize.. SN -  978-0714864730 U1 - DSGN PY - 2012/// CY - . PB - Phaidon KW - Analysis and strategy KW - Creativity KW - Design KW - Fashion KW - Graphics N1 - A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram ER -