TY  - BOOK
AU  - Cedrola, E.
AU  - Jin, B.
TI  - Product Innovation in the Global Fashion Industry
SN  - 9781137523488
U1  - CRFT 
PY  - 2018///
CY  - .
PB  - Springer
KW  - Brand management
KW  - Craft & Making
KW  - Fashion
KW  - Product development
KW  - Style
N1  - As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired
ER  -