TY  - BOOK
AU  - Milton, Alex
TI  - Product Design (Portfolio)
SN  - 9781856697514
U1  - DSGN 
PY  - 2011///
CY  - .
PB  - Laurence King Publishing
KW  - Design
KW  - Design Thinking
KW  - Product Design
N1  - Product Design offers a broad and comprehensive introduction to the field of product design and the key role of product designers. It follows through all the stages and activities involved in the creation of a new product – from concept design to manufacture, prototyping to marketing. It encourages the reader to challenge conventions and to think about the subject in new and exciting ways. The book also explores the diverse nature of product design, including new and emerging forms of practice. A rich overview of influential design movements and individuals are covered, together with interviews and examples from prominent product designers, and working practices and career guidance relevant to today. Full of visual examples and practical information, the book is an essential guide for students or anyone interested in product design
ER  -