TY  - BOOK
AU  - Museum of Design Zurich 
TI  - 100 years of Swiss graphics
SN  - 9783037783993
U1  - DSGN 
PY  - 2014///
CY  - Zurich
PB  - Lars Müller Publishers 
KW  - Design
KW  - Design History
KW  - Graphic Design
KW  - Swiss graphic design
KW  - Swiss typography
N1  - 100 Years of Swiss Graphic Design takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book, designed by the Zurich studio NORM, presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods. The changes in generations and paradigms as manifested in their different visual languages and convictions are organized along a timeline as well as by theme. The various fields of endeavor and media are described, along with how they relate to advertising, art, and politics. Graphic design from Switzerland reflects both itnernational trends and local concerns. High conceptual and formal quality, irony and wit are its constant companions. A new, comprehensive reference work on Swiss design
ER  -