The Art of Branding 

 -  HATJE CANTZ  2003 
 - 50: ill.  19.05 x 1.27 x 24.13 cm 
<br/><br/>A close examination of Picasso's development reveals to the astonished reader that he did everything-intuitively-that one would expect of a top marketing and brand manager today. This book is a first attempt to trace this remarkable brand history with the aid of modern marketing concepts. 
<br/><br/><label>ISBN: </label> 9783775791571 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Branding<br/>Commercial and corporate<br/>Design <br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>DSGN  / KRE