TY  - BOOK
AU  -  Kreutz, Bernd
TI  - The Art of Branding
SN  -  9783775791571
U1  - DSGN 
PY  - 2003///
CY  - .
PB  - HATJE CANTZ
KW  - Advertising
KW  - Branding
KW  - Commercial and corporate
KW  - Design
KW  - Marketing
N1  - A close examination of Picasso's development reveals to the astonished reader that he did everything-intuitively-that one would expect of a top marketing and brand manager today. This book is a first attempt to trace this remarkable brand history with the aid of modern marketing concepts
ER  -