Norman, Donald

The Design of Everyday Things - New York Basic Books 2013 - 368 13.97 x 2.54 x 21.15 cm

The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

9780465050659


Design
Ergonomics
Product design
Psychology
Retail sector

DSGN / NOR