TY  - BOOK
AU  - Norman, Donald
TI  - The Design of Everyday Things
SN  - 9780465050659
U1  - DSGN 
PY  - 2013///
CY  - New York
PB  - Basic Books
KW  - Design
KW  - Ergonomics
KW  - Product design
KW  - Psychology
KW  - Retail sector
N1  - The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them
ER  -