TY  - BOOK
AU  - Smith, Constance 
TI  - Damsels in Design: Women Pioneers in the Automotive Industry, 1939–1959
SN  - 9780764354359
U1  - DSGN 
PY  - 2018///
CY  - .
PB  - Schiffer
KW  - Automobile design
KW  - Automobile industry
KW  - Biography
KW  - Construction
KW  - Design
KW  - General motors
KW  - Women designers
N1  - In the mid-1950s, an innovative group of women at General Motors (dubbed the Damsels of Design by marketers) and their counterparts at Ford, Hudson, Studebaker, Packard, and Tucker changed automotive history forever. Read the untold story of the women who excelled in the Mad Men era of automobile and industrial design. Recruited by top CEOs at automotive companies, they developed many of the products we take for granted today. Learn about Helene Rother, who designed the instrument panel, hardware, and seat construction for midcentury Cadillacs; Elizabeth Thatcher Oros, the first female trained in industrial design; and discover the history behind the child safety seat latch and car doors with lights. An extraordinary story of exceptional women, Damsels in Design sheds light on those who have too long been in the shadows
ER  -