Ladislav Sutnar : visual design in action
Material type:
TextPublication details: . Lars Müller Publishers 2015Description: 188: ill. 8.88 x 1 x 12.5 inchesISBN: - 9783037784242
- DSGN CAD
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books
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Arthshila Ahmedabad Cluster: 4J | DSGN/CAD (Browse shelf(Opens below)) | Available | BK00242 |
Sutnar’s brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called “information design.” Visual Design in Action is a snapshot of Sutnar’s American period (1939-1976), and includes graphics for Carr’s Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar’s focus on the functional beauty of total clarity.
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