Creative Strategies: Idea Management for Marketing, Advertising, Media and Design
Material type:
TextPublication details: . Thames & Hudson 2010Description: 312: ill. 23.37 x 3.56 x 26.92 cmISBN: - 9780500515402
- DSGN PRI
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books
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Arthshila Ahmedabad Cluster: 3K | DSGN/PRI (Browse shelf(Opens below)) | Available | BK00273 |
Key creative strategies behind the world’s greatest campaigns for anyone working in advertising, marketing, design, and communication. This book showcases 230 campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and fire the imagination.
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