The Art of Branding
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9783775791571
- DSGN KRE
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
![]() |
Arthshila Ahmedabad Cluster: 3L | DSGN/KRE (Browse shelf(Opens below)) | Available | BK00577 |
Total holds: 0
A close examination of Picasso's development reveals to the astonished reader that he did everything-intuitively-that one would expect of a top marketing and brand manager today. This book is a first attempt to trace this remarkable brand history with the aid of modern marketing concepts.