000			01691nam a2200181Ia 4500
008			230203s9999 xx 000 0 und d
020			_a978-8132103141
082			_aDSGN _bBAL
100			_aBalaram, S.
245		0	_aThinking Design
260			_a. _bSage India _c2010
300			_a284p. _c19.23 x 1.8 x 25.25 cm _rPaperback
504			_aThinking Design looks at 'design' in its broadest sense and shows how design originates in 'human need' which is not only physical but also psychological, socio-cultural, ecological and spiritual. The book calls for broad-based, socially integrated designs with a large global vision that offer creative solutions to a variety of subjects rather than providing multiplicity of objects. Exploring the course taken by design during the time of Gandhi and in the following era, the author advocates the need for service- or process-oriented designs in contrast to product-oriented designs. The book explores the history of traditional design and its evolution. On one hand it takes the reader through the cultural-roots of design, and, on the other, it explores new technologies and their applications in design. A remarkable feature of the book is the way its narrative is enlivened with case studies detailing design inventions, interspersed with tales of Mullah Nasiruddin that provide a tongue-in-cheek take on aspects of design. This book will be an insightful reference for design professionals, academics and students in institutes conducting research on design and for those in the industrial/technical design departments of Engineering colleges.
650			_aDesign
650			_aFashion
650			_aSocio-cultural aspects
942			_cBKS
999			_c1223 _d1223