000			01440nam a2200217Ia 4500
008			230203s9999 xx 000 0 und d
020			_a978-0300230918
082			_aDSGN _bRAN
100			_aRand, Paul
245		0	_aDesign, Form, and Chaos
260			_a. _bYale Architectural Press _c2017
300			_a240p. _c25.91 x 19.56 x 2.03 cm _rHardcover
504			_aPaul Rand (1914–1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand’s own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.
650			_aArchitecture
650			_aDesign
650			_aFashion
650			_aGraphic Design
650			_aTheory and Criticism
650			_aTypography
942			_cBKS
999			_c1228 _d1228