000			01630nam a2200193Ia 4500
008			230203s9999 xx 000 0 und d
020			_a978-1631595943
082			_aDSGN _bAIR
100			_aAirey, David
245		0	_aIdentity Designed: The Definitive Guide to Visual Branding
260			_a. _bRockport Publishers _c2019
300			_a288p. _c22.54 x 2.54 x 26.35 cm _rHardcover
504			_aWritten by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
650			_aAnalysis and Strategy
650			_aDesign
650			_aFashion
650			_aGaphics
942			_cBKS
999			_c1305 _d1305