000			01410nam a2200181Ia 4500
008			230203s9999 xx 000 0 und d
020			_a 978-1584234456
082			_aDSGN _bGIN
100			_aSandu Publishing
245		0	_aBig Brand Theory
260			_a. _bGingko Press, Inc _c2011
300			_a256p. _c21 x 2.3 x 27.9 cm _rHardcover
504			_aBig Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Adidas, Colette, Converse, Starbucks, H&M, Nike, Isse Miyake, Lacoste, Levis, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nikes featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts. Richly illustrated, Big Brand Theory is an indispensable guide through a variety of industries to reveal what really works in the world of branding.
650			_aBranding
650			_aManagement
650			_atheory and strategy
942			_cBKS
999			_c1306 _d1306