000			01767nam a2200193Ia 4500
008			230203s9999 xx 000 0 und d
020			_a978-0062337382
082			_aDSGN _bBRO
100			_aBrown, Tim
245		0	_aChange by Design
260			_a. _bHarperCollins Publishers Inc _c2012
300			_c20 x 14 x 4 cm _rPaperback
504			_aThe myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to so-called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.
650			_aAnalysis and strategy
650			_aCreative ideas
650			_aDesign
650			_aInnovation
942			_cBKS
999			_c1311 _d1311