000 00934nam a2200205Ia 4500
008 230203s9999 xx 000 0 und d
020 _a 978-0714864730
082 _aDSGN
_bJOH
100 _aJohnson, Michael
245 0 _aProblem Solved: How to recognize...
260 _a.
_bPhaidon
_c2012
300 _a320p.
_c21.91 x 2.86 x 25.4 cm
_rHardcover
504 _aA primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.
650 _aAnalysis and strategy
650 _aCreativity
650 _aDesign
650 _aFashion
650 _aGraphics
942 _cBKS
999 _c1334
_d1334