000			01444nam a2200181Ia 4500
008			230203s9999 xx 000 0 und d
020			_a‎ 9780141035826
082			_aDSGN _bMCL
100			_aMcLuhan, Marshall
245		4	_aThe Medium is the Massage: An Inventory of Effects
260			_a. _bPenguin UK _c2008
300			_a160: ill. _c11.1 x 1.2 x 18.1 cm _rPB
504			_aIn a dazzling fusion of Quentin Fiore's bold and inventive graphic design and Marshall McLuhan's unique insight into technology, advertising and mass-media, The Medium is the Massage is a unique study of human communication in the twentieth century, published in Penguin Modern Classics. Marshall McLuhan is the man who predicted the all-pervasive rise of modern mass media. Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'Global Village' have proved decades ahead of their time.
650			_aCommunication
650			_aCommunication history
650			_aDesign & Design Thinking
942			_cBKS
999			_c251 _d251