000			01584nam a2200181Ia 4500
008			230203s9999 xx 000 0 und d
020			_a9783037784112
082			_aDSGN _bHER
245		0	_aNeue Grafik: New Graphic Design: Graphisme Actuel: 1958-1965 [Volume 1] Sepetember 1958
260			_a. _bLars Müller _c2015
300			_a1184: ill. _c‎ 25.4 x 8.74 x 29.36 cm _rPB
504			_a From a historical point of view, Neue Grafik can be seen as a programmatic platform and effective publishing organ of Swiss graphic design, an international authority in its field at the time. Protagonists of the Swiss school and its rigorous Zurich faction lead an essential discourse on the foundations of current communication and constructive design. The influence of this movement cannot be over-stated. The Swiss school, also called "Inter-national Style," became exemplary for the conceptual approach to corporate design of increasingly globally operating corporations and an influential precursor in the design of individual projects, such as posters, exhibitions, and publications. Neue Grafik is an important point of reference in the recent history of graphic design. After the heights of the digital revolution now follows a renewed concern for matter-of-fact concepts and clear form languages. This explains the interest in the almost fundamentalist stance of the four Zurich-based designers, who were responsible for the content of the magazine.
650			_aDesign
650			_aDesign Thinking
650			_aGraphic Design
700			_aMüller, Lars _eEditor
942			_cBKS
999			_c284 _d284