000			01423nam a2200241Ia 4500
008			230203s9999 xx 000 0 und d
020			_a9780714843377
082			_aMISC _bARD
100			_aArden, Paul
245		0	_aIt's Not How Good You Are, It's How Good You Want to Be
260			_aLondon _bPhaidon _c2003
300			_a128: ill. _c12.07 x 1.59 x 17.78 cm _rPB
504			_aIt’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must.
650			_aAdvertising
650			_aCareer advice
650			_aDesign
650			_aDesign Thinking
650			_aMemory improvement
650			_aSales and marketing
650			_aSelf help
650			_aThinking techniques
942			_cBKS
999			_c286 _d286