000			01524nam a2200205Ia 4500
008			230203s9999 xx 000 0 und d
020			_a9783037783993
082			_aDSGN _bMUS
245		0	_a100 years of Swiss graphics
260			_aZurich _bLars Müller Publishers _c2014
300			_a384: ill. _c22.07 x 2.87 x 32.87 cm _rHB
504			_a100 Years of Swiss Graphic Design takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book, designed by the Zurich studio NORM, presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods. The changes in generations and paradigms as manifested in their different visual languages and convictions are organized along a timeline as well as by theme. The various fields of endeavor and media are described, along with how they relate to advertising, art, and politics. Graphic design from Switzerland reflects both itnernational trends and local concerns. High conceptual and formal quality, irony and wit are its constant companions. A new, comprehensive reference work on Swiss design.
650			_aDesign
650			_aDesign History
650			_aGraphic Design
650			_aSwiss graphic design
650			_aSwiss typography
700			_aMuseum of Design Zurich _eEditor
942			_cBKS
999			_c301 _d301