000			01720nam a2200217Ia 4500
008			230203s9999 xx 000 0 und d
020			_a9780500517246
082			_aDSGN _bHEG
100			_aHegarty, John
245		0	_aHegarty on Creativity: There are No Rules
260			_a. _bThames & Hudson _c2014
300			_a128: ill. _c11.43 x 1.78 x 18.54 cm _rHB
504			_aCreativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.
650			_aAdvertising
650			_aBusiness and management
650			_aDesign
650			_aDesign Theory
650			_aDesign Thinking
650			_aPsychology
942			_cBKS
999			_c345 _d345