| 000 | 01180nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 230203s9999 xx 000 0 und d | ||
| 020 | _a9780500515402 | ||
| 082 |
_aDSGN _bPRI |
||
| 100 | _aPricken, Mario | ||
| 245 | 0 | _aCreative Strategies: Idea Management for Marketing, Advertising, Media and Design | |
| 260 |
_a. _bThames & Hudson _c2010 |
||
| 300 |
_a312: ill. _c23.37 x 3.56 x 26.92 cm _rHB |
||
| 504 | _aKey creative strategies behind the world’s greatest campaigns for anyone working in advertising, marketing, design, and communication. This book showcases 230 campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and fire the imagination. | ||
| 650 | _aAdvertising | ||
| 650 | _aCommunication Design | ||
| 650 | _aCreative thinking | ||
| 650 | _aDesign | ||
| 650 | _aDesign Thinking | ||
| 650 | _aMarketing | ||
| 942 | _cBKS | ||
| 999 |
_c349 _d349 |
||