000			01458nam a2200229Ia 4500
008			230203s9999 xx 000 0 und d
020			_a9780764354359
082			_aDSGN _bSMI
100			_aSmith, Constance
245		0	_aDamsels in Design: Women Pioneers in the Automotive Industry, 1939–1959
260			_a. _bSchiffer _c2018
300			_a192 _c‎ 8.8 x 0.9 x 11.1 inches _rHardbound
504			_aIn the mid-1950s, an innovative group of women at General Motors (dubbed the Damsels of Design by marketers) and their counterparts at Ford, Hudson, Studebaker, Packard, and Tucker changed automotive history forever. Read the untold story of the women who excelled in the Mad Men era of automobile and industrial design. Recruited by top CEOs at automotive companies, they developed many of the products we take for granted today. Learn about Helene Rother, who designed the instrument panel, hardware, and seat construction for midcentury Cadillacs; Elizabeth Thatcher Oros, the first female trained in industrial design; and discover the history behind the child safety seat latch and car doors with lights. An extraordinary story of exceptional women, Damsels in Design sheds light on those who have too long been in the shadows.
650			_aAutomobile design
650			_aAutomobile industry
650			_aBiography
650			_aConstruction
650			_aDesign
650			_aGeneral motors
650			_aWomen designers
942			_cBKS
999			_c910 _d910